Sunday, 1 November 2015

Online Marketing Tips to Engage More Followers on Social Media

Social media has changed online marketing since entrepreneurs discovered its potential for promoting their business. In fact, according to AdWeek, 79% of business owners say that social media is the most effective channel for business-to-business brands. Despite the fact that business owners spend only about 15 percent of their budgets on social media, it still yields one of the most impressive results for them. Here are some online marketing tips for companies in Peterborough and beyond that want to engage their followers and create a commanding presence on social media platforms.

Monday, 21 September 2015

Is Your Business Getting Enough Exposure Online?

The sad part about online exposure is that you are a grain of sand competing for attention on the beach, but a good online marketing company can make your campaign attention-grabbing. 

Is It Your Product, Reputation, or Marketing?

If you are getting lots of conversions, then you could probably say that your online marketing is working. However, if you are not getting conversions, then what is to blame? Do you have a bad reputation online? Is your product failing to live up to expectations? Is it your website? Your payment system? Or your online marketing?

Monday, 14 September 2015

Helpful Social Media Marketing Tips In Time for Back-To-School Crunch

Back-to-school season is just around the corner, and businesses are stepping up their game to reach out to students and their parents. Five key product areas enjoy heavy sales during the back-to-school season: books, apparel and accessories; computers and consumer electronics; music and video; toys and hobby; and office equipment and supplies. If your business is offering these products, using social media in your marketing strategy should be top priority. More than at any other time since social media caught fire among internet users, recommendations from social media have become just as influential, if not more so, than word-of-mouth. Your business can leverage social media marketing to your advantage through these following approaches: Reaching Out to Teenagers You can make students excited to go back to school by posting aspirational ideas that they can view on their mobile phones.

Tuesday, 8 September 2015

Online Reputation Management: A Critical Part of Internet Marketing

While many business owners are aware of the concept of online reputation management as a component of internet marketing, very few are maximizing the strategic benefits of online reputation management. ORM and the Enterprise Much of the success of any business revolves around the positive reviews that it receives from its customer. Otherwise known by the acronym ORM, online reputation management seeks to collate these reviews onto platforms that can be viewed by the general public (such as Google Places and Yelp). This is important when one considers the fact that more than 85 per cent of consumers rely on the reviews of others when deciding on a purchase. Knowing the Desires of the Consumer Data from ORM efforts and related online marketing campaigns tell the business owner what is necessary to keep a customer happy.